{"id":629,"date":"2021-09-18T10:26:55","date_gmt":"2021-09-18T08:26:55","guid":{"rendered":"http:\/\/pla.agenceverri-web.fr\/?p=629"},"modified":"2021-10-27T16:26:36","modified_gmt":"2021-10-27T14:26:36","slug":"le-commerce-local-ne-peut-se-contenter-de-solutions-100-digital","status":"publish","type":"post","link":"https:\/\/www.sebastienpla.com\/PLA\/2021\/09\/18\/le-commerce-local-ne-peut-se-contenter-de-solutions-100-digital\/","title":{"rendered":"Le commerce local ne peut se contenter de solutions 100% digital !"},"content":{"rendered":"<p><strong>En lien avec Jean CAIZERGUES, Pr\u00e9sident de la CCI de l\u2019Aude, j\u2019ai demand\u00e9 aux Ministres charg\u00e9s de l\u2019\u00c9conomie, de la relance et au Ministre charg\u00e9 des TPE PME des am\u00e9liorations en mati\u00e8re d\u2019accompagnement des commer\u00e7ants<\/strong>, rappelant que ceux-ci n\u2019ont eu de cesse d\u2019adapter leurs pratiques pour faire face aux risques de contamination : pr\u00e9sence sur les r\u00e9seaux sociaux, vente en ligne \/ click and collect \/ livraison \u00e0 domicile, mise en place de protocoles sanitaires au sein de leur \u00e9tablissement. Pourtant, le second confinement est intervenu au moment o\u00f9 les stocks des commerces sont particuli\u00e8rement importants, la p\u00e9riode de No\u00ebl pouvant repr\u00e9senter 40 \u00e0 60% du chiffre d\u2019affaires de certaines activit\u00e9s.<\/p>\n<p><strong>La fr\u00e9quentation des commerces de proximit\u00e9 dans les petites et moyennes villes, m\u00eame en p\u00e9riode de forte influence, demeure moindre et garantit l\u2019application de protocoles sanitaires ad\u00e9quats, sans commune mesure avec la situation de la capitale ou des seules m\u00e9tropoles<\/strong>.<strong>\u00a0<\/strong><\/p>\n<p>D\u00e8s lors \u00ab\u00a0<em><u>accompagner les activit\u00e9s commerciales vers des formes de vente 100% digitales signerait la fin du commerce de proximit\u00e9 et la d\u00e9sertification des centres-villes\u00a0\u00bb<\/u><\/em>, r\u00e9duisant \u00e0 n\u00e9ant les efforts d\u2019investissement r\u00e9alis\u00e9s par l\u2019\u00c9tat et les collectivit\u00e9s territoriales au travers notamment des Plans d\u2019Action C\u0153ur de Ville, des Op\u00e9rations Bourg Centre ou encore des Contrats de Ville. D\u2019adapter les r\u00e9ponses en fonction de la densit\u00e9 de population dans les territoires.<\/p>\n<p>Les commer\u00e7ants, dont la tr\u00e9sorerie est au plus bas, sont particuli\u00e8rement inquiets quant aux possibilit\u00e9s qui leur sont offertes pour redresser leur activit\u00e9 \u00e0 court et moyen terme afin la fin de l\u2019ann\u00e9e, qui plus est, ceux-ci sont \u00e0 juste titre anim\u00e9 par un profond sentiment d\u2019injustice \u00e0 l\u2019\u00e9gard des g\u00e9ants du E-commerce et de la grande distribution, en d\u00e9pit des mesures relatives aux produits de 1\u00e8re n\u00e9cessit\u00e9.<\/p>\n<p>J\u2019ai donc demand\u00e9\u00a0:<\/p>\n<ul>\n<li>D\u2019envisager l&rsquo;ouverture des commerces sur rendez-vous<\/li>\n<li>De proposer un accompagnement des commer\u00e7ants dans la mise en \u0153uvre d\u2019un protocole sanitaire renforc\u00e9 pour r\u00e9ussir le d\u00e9confinement. \u00c0 ces fins, les acteurs consulaires proposent de cr\u00e9er d\u2019un label \u00ab <em>Commerce Safe <\/em>\u00bb, en partenariat avec le SIST et la Direcct<\/li>\n<li>et \u00e0 la demande de R\u00e9gis BANQUET, Pr\u00e9sident de Carcassonne Agglo, d\u2019\u00e9tudier la possibilit\u00e9 d\u2019un d\u00e9gr\u00e8vement de la Cotisation fonci\u00e8re au b\u00e9n\u00e9fice des \u00e9tablissements les plus impact\u00e9s par une fermeture administrative, dans la mesure o\u00f9 un grand nombre d&rsquo;entre eux ne pourront pas faire face aux charges d\u00e8s le premier semestre 2021.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En lien avec Jean CAIZERGUES, Pr\u00e9sident de la CCI de l\u2019Aude, j\u2019ai demand\u00e9 aux Ministres charg\u00e9s de l\u2019\u00c9conomie, de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-quotidien","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le commerce local ne peut se contenter de solutions 100% digital ! 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